Rationale

International Marketing in a developing economy like India is always a challenging task due to highly competitive International Market coupled with good quality products offered at cheaper price. To market product successfully an International Marketer / Exporter from India, besides product knowledge and knowledge of International Markets needs different set of skills which are often found lacking in them. This leads to high Development cost of export businesses besides long gestation period and low profitability.

Objective or Outcome

The objective of this One-day seminar is to make International marketers and Exporters, familiar with a special set of skills required in the Indian context to market their products abroad successfully.

Content

I’s of International Business Management | P’s in International Business Management | Key Knowledge Area | Concepts in Exports | Indian Context – How Different? | Rupee Trade Mechanism B International Marketing – Challenges for Indian Marketers | 3R Strategies to be successful in International Marketing | 2 Critical Factors of International Marketing

Target Audience

This program would be of use and interest to all exporters, Professionals and international marketers associated with international marketing and export.

Special Feature

All the above topics will be discussed based on classroom sessions – case studies – Group Discussion based method.